The 4Cs, Cut - Colour - Clarity - Carat

When searching for a diamond, it is helpful if you have a good idea of the 4Cs - the characteristics that jewellers refer to when talking about diamonds. A diamond's beauty, rarity and price depend on the interplay of all the 4Cs, cut, clarity, carat and colour. The more rare the diamond's characteristics are the higher the price.

All our diamonds are Russian Cut and sourced from Antwerp. We abide by the Kimberley Process insuring that all our diamonds are conflict free.

THE 5th C - CONFIDENCE

A "C" that is often forgotten, but is just as important as the other 4.

When you purchase a piece of fine jewellery, you must have complete confidence and trust in the jewelller's reputation and integrity. To find a jeweller you can trust, ask your family and friends for recommendations.

Your jeweller should be knowledgeable about diamonds and help you feel comfortable making this important purchase and they must also offer after sales service.